Last week, JDRF published an advertisement in the NY Times and Washington Post that caused a commotion in the diabetes community.
The commotion is not about the new logo seen in the ad – designed to highlight the organization’s focus on both youth and adults with type 1 diabetes.
The commotion is not about the point related to the logo of dropping juvenile from their name, since 85% of people living with type 1 diabetes are adults.
The commotion is not about the rebranding effort discussed on their site – explaining that the cure is both a destination and a journey and that they recognize their duty to improve the lives of people living with diabetes.
The commotion is about a scary statistic – 1 in 20.
I’ll admit – that number is scary. When my mom catches up on her blog reading and sees this ad, she will be scared. I get that.
It was designed to get the FDA off their butts to approve the technology we need. It is not designed for parents to put on their fridge or show to their kids. It is for the FDA.
Here’s what I don’t understand. We have been begging the diabetes organizations to get behind us and push the FDA into action so that we can have the technologies already available in other countries. They do that, and we still complain?
Diabetes is scary. The more people I know with diabetes, the scarier it is for me. I don’t want to lose any of my friends. But that will not keep me from living; it will inspire me to live each moment to the fullest.
Also, I have included part of a speech Jeffrey Brewer (President and CEO of JDRF) gave back in June. This is the direction that JDRF is headed, and we better hold on.