(or wordless than most!)
Would you rather
give diabetes “the finger”
be “one less prick?”
The video above is from JDRF’s ad campaign from last November surrounding Type 1 day.
The picture is from AMC’s reality show The Pitch, profiling two ad agencies as they battle for a new client.
On Sunday, the client was JDRF. One agency created the character TOD (Type One Diabetes) (bad) and the slogan “be the voice of one” (not the worst I’ve heard – and the episode’s default-ish winner). The other agency attached to the idea of research reducing the amount of times we have to check our blood sugar and came up with the slogan of “one less prick.”
Call me a prude, but I think my mom would freak out if even “adult-me” used either of those phrases in her presence. 85% of people with Type 1 diabetes are adults (source), but I don’t think “the finger” or “pricks” are a good tag lines for an organization that still does the majority of fundraising through the faces of adorable children.
Visit the Be the voice of 1.
Edited to add: Thoughts from Scott McCormick, CMO for JDRF, on the episode can be found here.