Diabetes Awareness Month – Photo a Day – Advocate

When I went to bed last night, I had no idea what I was going to use for today’s photo prompt. Thankfully (?) Diabetes Awareness Month provides some of its own opportunities.

I received this email in my inbox today at work. The title “The “Sweet” Life” definitely caught my eye even before I opened the message. As a diabetes advocate, the email definitely gives me mixed feelings.

dmpad - day 5 - advocate


  • My insurance company is sending out emails about diabetes to all of its members.
  • The email contains accurate information about the prevalence of the most common types of diabetes.
  • The company backs up the information with other resources to help its members manage their diabetes (I have not yet checked out the link).


  • Umm… am I the only one offended by the title? I find it an inappropriate subject line from an insurance company. From them, it seems to take on a mocking tone.
  • The oversimplification of type 2 diabetes also concerns me and perpetuates the stereotype that continues to negatively affect the diagnosis and treatment of people with type 2 diabetes.

So do the positives outweigh the negatives on this one or is it essentially another ill-advised press release?


  • It seems to me to have an overall “blame the patient” tone. Also, throwing in the line about “helping your business control costs” kind of implies that PWDs are costing non-PWDs to have to pay more than they should be paying for healthcare. While, to a certain extent this last part is true, it’s a tiny, tiny part of the far-reaching reasons why our healthcare is so expensive.

  • The title is a bit misleading – I’m sure they weren’t going for “rude” but combined with the tone of blaming the patient (I feel the same as Julie on that one) is does come across as a bit sarcastic. Not funny or humorous at all. The wording to me is also a bit sketchy….”Both Type 1 and Type 2 diabetes are marked by high blood sugar levels, but some can be avoided.” Some, like the Type 2’s that you accuse of poor eating habits and lack of exercise?
    I’m going with a thumbs down on this one. Sigh. It had such potential!

  • If it were anyone else, I’d call it a good idea, but poor execution. Though the message was a bit … for lack of a better word … wrong, it’s better than no message at all.

    However, this is from an insurance company, and they (speaking broadly, not specifically about Anthem BCBS) tend to set the bar pretty low for themselves. Therefore, any proactive outreach can be considered “reluctantly praiseworthy”.

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